The Football Prenup.

Every summer, Americans anxiously await the return of football. And every fall, life finds frustrating ways to get in the way of fans watching every second on the game clock. Doesn’t matter if it’s a family obligation, a work thing, the incessant societal pressure to be constantly in motion, or those “friends” who plan fall weddings… When life interferes with football, football interferes with relationships.

As a brand that champions sports fan, Buffalo Wild Wings saw a unique opportunity to help football fans protect their seasons (and relationships) with the first ever Football Prenup.

Awards: Silver Addy