College
GameDay
2020

How do you create a whole season’s worth of content in the middle of the Pandemic? You bring the production to the host’s backyards.

Over the course of 4 days, we spanned 5 states with 4 production crews—from California to Texas, Georgia, Florida and Connecticut—to bring our hosts and viewers together, and celebrate the kickoff of another incredible football season. Here’s one of the big hits.

Result: 123M Impressions. View rates 10pp higher than CGD benchmarks. And CPV 2x more efficient than CGD benchmarks.