As the sole content creator for Cinnabon, I crafted all social media posts for our channels, from Facebook to TikTok. With three weeks to concept, pitch, produce and edit, and a pandemic on the wings, much of the content had to be shot from my own POV. But you know what they say about limitations — they’re always a good exercise in creativity.
Below is a small sampling of Cinnabon’s Instagram grid, laid out as it was in-feed.